Relevance

The definition of a dynamic landing page is that it is customizable to each individual user. At thevery least, it can be customized to a buyer profile or a behavior trend. The more specifically usersare targeted, the closer you get to their pain points. The message may also change based onwhere your user is in the sales funnel.

Every bit of information helps. You can customize your dynamic landing page based on location,gender, age and time of site visit.

Organization

The process of creating a dynamic page forces you to organize your digital presence. In order tomaximize your investment, you must research proper keywords for your headlines, percentage ofancillary terms to use in your site content, and how to organize pages in relation to each other soas not to confuse search spiders.

Your content must also become more relevant to your target consumer. Your headlines have tochange in order to keep up with the definition of a dynamic page, and your content must followsuit as well. Basically, staying dynamic keeps you on your toes!

Clickthrough Rates

Dynamic pages are usually the endpoint of an ad campaign that focuses on a specific target. Thattarget moves over time, however. If the landing page is dynamic to fit a changing campaign, thenyou can expect higher clickthrough rates on your ads. This has a number of positive effects.

Higher clickthrough rates for an audience that is correctly targeted improves marketing ROI, timeon site and the conversion rate, in most cases.

Conversion

Finally, and most importantly, the dynamic website gives you a great chance at higher conversionrates. You are speaking to your target audience in a timely, relevant way. The content on your siteis changing to fit the needs of your audience as well. Bounce rates are down. People will naturallygive you more of a chance under these circumstances.

There are many other reasons to invest in making a site dynamic, but these four performancemetrics should be enough for any business owner to consider. Having a dynamic site is a bestpractice for nearly every ad strategy, so get started today to see the positive effects!