What is affiliate marketing?

Affiliate marketing is a type of internet marketing where businesses pay other businesses orindividuals a percentage commission for promoting their products/services based on the number ofleads or sales obtained through their marketing efforts.

In simple terms, if you are an affiliate (sometimes a publisher), you use your skills and influence as amarketer to promote a company’s product by referring customers to it. If a customer goes aheadand buys the product because of your recommendation, the company pays you a commission or akickback for promoting and converting a lead on their behalf.